Before we dive into importance of Search Engine Optimization for SME, let us discuss about what is SEO?
Search Engine Optimization is strategy used to increase quality traffic to your website through organic search. Organic search results or Natural search results are the search engine results that cannot be influenced by paid advertising. All the SEO effort is focused at organic search. Based on the search query, the search engine returns the most informational, beneficial results. Different search engines have different algorithms. Search algorithms are updated constantly.
Search Engine’s main aim is to provide best possible results to the given search query-information user want to find out when searching online. The goal of SEO is to create website and content that is worthy in Search engine’s top ranking. SEO strategies include Keyword Research, Content optimization, Website with easy to use navigation and responsive design, Optimizing page load time.
Now you know what SEO is, and you might be wondering how to turn SEO into effective strategy for your business. As a small business, it can be hard to outrank larger companies with in-house SEO experts and huge marketing budgets. Going along with perfect SEO strategy drive traffic to your website and points to your potential customers.
Strategies to optimize SEO for small scale business
- Keyword Research
Keyword research is the first and most important part of your SEO strategy. Before you start writing content for your website you have to find suitable keywords that has high search volume and it must be relevant in describing your business. Keywords should match your brand, or product or service. Keywords that you choose to use should be those that your target audience is searching. You can use keyword research tools to further refine your search terms. Webcratch team can help you to create website with optimized and less competitive keywords and hence turning your website visitors into your customers.
- Appropriate content
Writing great contents makes an awesome first impression on your potential customer. Contents should be realistic and appropriate, brings more chance in search engine ranking. For contents indifferent languages other than English, rather than using automatic translation, try to do translation of contents with the help of native speaker.
- SEO backlinks
Backlinks are links from a page on one website to another. SEO backlinks are an essential part of the search engine optimization process. They help search bots to crawl your site and rank it correctly to its content. Backlinks help your website attract a primary audience. Carefully choosing backlinks is a very tremulous and important task for everyone who wants to optimize their sites. There are a lot of different tools which can help you to check whether your backlinks are trustful and can bring your website value.
- Blogs to boost SEO
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. When you have a blog that is updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in the search engines. Try to optimize your blog post with appropriate keyword tags and image name.
- Social Media SEO
Indeed, Social media activities can boost your SEO, but in an indirect way. Optimize your social media profiles with appropriate bio and consistent brand image. Make sure your social media account is active, that means posting regularly. Also, you can optimize your website content for social sharing. Finally, the best way to ensure you get the maximum SEO benefits from your social media presence is to BE present to engage with your content and amplify its success.
- List out in local listing directories
Local business listings contain information about your business, such as your name, address, phone number, hours, and other data. Since local search is powerful for small businesses, it is particularly important to get optimized in local search.
With all these points in mind, being online with appropriate goal and relevant contents brings more traffic, more leads, and hence more business.